(Case study 09 / 11)
WhatsApp-First Hiring for Guinea-Bissau
The first professional recruitment platform in Guinea-Bissau: recruiter funnels, verified profiles and one-click WhatsApp outreach, because email isn't the default inbox there.
1stProfessional recruitment platform in Guinea-Bissau
8 weeksFrom kickoff to launch
(The challenge)
In much of West Africa a candidate's reliable inbox is WhatsApp, not corporate email. An applicant tracking system that only sends email would sit unread, so JobBissau was designed around the way hiring actually happens in the market.
- Email is not the default channel for reaching candidates
- No professional recruitment platform in the market
- Recruiters need vacancies, funnels and documents in one place
(What we built)
Recruiter console
- All open positions in one place, with funnel visibility from screen to hire
- Documents and CVs attached to the person, not lost in chat
- One-click WhatsApp or email outreach from the candidate profile
Candidate side
- Verified profiles and CV/portfolio handling
- Multi-channel application tracking in one talent network
(Selected screens)
(Results)
- A two-sided hiring product live at jobbissau.com
- WhatsApp built in as a first-class channel, not a footer icon
(Technology)