(Case study 03 / 11)
EdTech Platform from Zero to 1K Monthly Users
Owned the full technical stack: a subscription course platform in Hindi, AI-powered learning roadmaps, a certification pipeline, a job portal and GCP infrastructure, scaled to 1,000+ monthly active users.
1,000+Monthly active users at peak
99.9%Uptime maintained across the engagement
₹4996-month all-access subscription
(The challenge)
Ezlearn is an affordable EdTech platform for engineering and tech courses, delivered in Hindi for learners across India. We joined at the start in a founding technical role and took the concept from nothing to a revenue-generating product, owning architecture, delivery and infrastructure.
- A full platform to build from scratch: courses, subscriptions, certifications and a job portal
- Content in Hindi, built for Tier 2 and 3 India accessibility
- A single backend serving course content, AI-generated roadmaps and secure payments at once
- Uptime commitments to paying subscribers
(What we built)
Learning platform
- Subscription-gated course platform with Hindi-first content delivery
- AI-generated personalised learning roadmaps per career goal
- Industry-recognised certification generation, with PDF download
- Resume builder with template customisation, plus a job portal
Backend and infrastructure
- Node.js REST API with PostgreSQL and Prisma for type-safe queries
- Subscription and payment flows with webhook handling
- Dockerised services deployed on Google Cloud Platform
- Web on Next.js and mobile on React Native
(The core insight)
(Selected screens)
(Results)
- Scaled to over 1,000 monthly active users
- 99.9% uptime maintained, with no significant production incidents
- Subscription engine, AI roadmaps, certifications and the job portal all shipped
- Codebase and infrastructure fully documented and handed over
(Technology)